Browsing by Author "Arati, Simba Paul"
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Effect of Marketing Strategy on Performance of Pepsi-Cola (Ea) Limited in Kenya
Arati, Simba Paul (JOOUST, 2021)The primary objective of marketing strategy is to increase sales and provide a brand along-term competitive edge. Pepsi Cola (EA) Limited is a Kenya-based worldwide food and beverage company. Despite many attempts to break ... -
The Influence of Product Strategy on Performance of Pepsi-Cola (Ea) Limited In Kenya
Arati, Simba Paul; Kisia, Rose; Koech, Caroline Sitienei (International Journal of Education and Research, 2021-05)Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage of a brand. Pepsi Cola (EA) Limited is an international food and beverage firm based in Kenya. However, despite ...