Browsing by Author "Ayieko, Monica Atieno"

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    • Experiential value co-creation: what’s the significance of the co-created value to providers? 

      Awour, Frankline Otiende; Hayombe, Patrick Odhiambo; Ayieko, Monica Atieno; Agong', Stephen Gaya (International Journal of Business and Social Research, 2015-10-07)
      This study aimed at exploring the value providers derive from experiential value co-creation according to the sixth fundamental principle of the Service Dominant Logic. We use kayaking tour guides as cases and use data ...