Browsing by Author "Cheluget, Martha"
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The Link between Analysis Dimension of Strategic Orientation and Firm Performance in Small and Medium Enterprises in the Hospitality Industry in Kenya: The Moderating Role of Top Manager’s Ownership Status
Cheluget, Martha; Koech, JS Caroline (IJAAS, 2018-06-21)Performance of Small and Medium Enterprises (SMEs) is important for the economic success of nations, and strategic orientation is documented as one of the critical success factors for business firms. However, empirical ...