Browsing by Author "Koech, Caroline Sitienei"
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Effects of Mobile Money Transfer Operational Costs on Profitability of Medium and Small Enterprises in Oyugis Township, Homabay County, Kenya
Otilah, Gerishon Obalah; Nyagol, Michael; Koech, Caroline Sitienei (International Journal of Social Science and Economic Research, 2019-09-09)Micro and Small Enterprises (MSE) are considered a vital engine in national growth it terms of employment and national income. As noted by Arianoff, (2010), MSEs is a source of employment as well as an instrument for poverty ... -
Effects of Strategy Implementation Drivers on the Performance of Tea Processing Factories in Kisii County, Kenya
Kerubo, Ondari Josephine; Koech, Caroline Sitienei; Otieno, Simeyo (AJHSSR, 2020)Various prior studies have concurred that 90% of strategic initiatives fail, not due to formulation but, due to implementation difficulties. Failure of strategy implementation efforts causes enormous costs in the organization. ... -
Implementation Drivers of County Integrated Strategic Plans and Growth of Small and Medium Enterprises
Kwamini, Nelson Makokha; Koech, Caroline Sitienei; Museve, Elijah (International Journal of Social Sciences and Management Review, 2022-02)Small and Medium Enterprises (SMEs) play a significant role in the development of any economic growth. Economies have increasingly employed SMEs as a framework to achieve economic performance in a more efficient manner. ... -
The Influence of Product Strategy on Performance of Pepsi-Cola (Ea) Limited In Kenya
Arati, Simba Paul; Kisia, Rose; Koech, Caroline Sitienei (International Journal of Education and Research, 2021-05)Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage of a brand. Pepsi Cola (EA) Limited is an international food and beverage firm based in Kenya. However, despite ...