Browsing by Author "Mwazuna, Alice Ngele"
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Sustainable Firm Performance through Product Differentiation Strategies; the Hidden Treasure of Customer Loyalty
Mwazuna, Alice Ngele; Museve, Elijah (European Journal of Management and Marketing Studies, 2023)The study sort to establish the mediating effect of customer loyalty on the relationship between product differentiation strategies and the performance of selected edible oils manufacturing firms in Kenya. Using the Baron ...