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dc.contributor.authorOgara, Chang E.
dc.contributor.authorKoh, Chang E.
dc.date.accessioned2018-09-20T09:04:46Z
dc.date.available2018-09-20T09:04:46Z
dc.date.issued2015-12
dc.identifier.urihttps://doi.org/10.1080/08874417.2014.11645689
dc.identifier.urihttp://ir.jooust.ac.ke:8080/xmlui/handle/123456789/1609
dc.descriptionhttps://doi.org/10.1080/08874417.2014.11645689en_US
dc.description.abstractMobility is the new reality of business and stands to have a significant impact on the implementation of mobile computer-mediated communication (mCMC), such as mobile texting, mobile video, and mobile presence. Information systems researchers are faced with the challenge of how to design these artifacts to maximize the benefits of social interaction among potential communication partners. We develop a theoretical model that examines the relationship between user experience, perceived richness, perceived social presence, interactivity, and satisfaction in mCMC. Findings suggest that user experience, perceived richness and interactivity are important in the design of social presence in mCMC. Both social presence and perceived richness influenced user satisfaction with mCMC. The influence is greater in mobile instant messaging than mobile texting.en_US
dc.language.isoenen_US
dc.publisherTaylor&Francisen_US
dc.subjectuser experienceen_US
dc.subjectsocial presenceen_US
dc.subjectuser satisfactionen_US
dc.subjectmedia richnessen_US
dc.subjectmobilityen_US
dc.subjectinteractivityen_US
dc.subjectcomputer-mediated communicationen_US
dc.titleInvestigating design issues in mobile computer-mediated communication technologiesen_US
dc.typeArticleen_US


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