Browsing Journal Articles by Author "Ochieng, Isaac"
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Implications of service quality on customer loyalty in the banking sector. A survey of banks in Homabay County, Kenya
Onditi, Arvinlucy A.; Oginda, Moses N.; Ochieng, Isaac; Oso, Willis (Centre for Promoting Ideas, USA, 2012-11)Marketing management research has advocated for the establishment of the determinants of customer loyalty to improve customer retention and performance. However, studies on the direct relationship between these determinants ...