Investigating factors affecting social presence and user satisfaction with mobile instant messaging
Publication Date
2014-05-04Author
Type
ArticleMetadata
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Abstract/ Overview
The purpose of this study is to examine the factors that influence social presence and user satisfaction with Mobile Instant Messaging (mIM). The proposed research model integrates channel expansion, social influence, social presence and media richness theories, to explain how user experience, social influence, and medium richness influence social presence and user satisfaction with mIM. A total of 239 students from a state university in the US participated in this study. Data was collected via a web-based survey. The results suggest that user experience, social influence, and perceived richness are important drivers for social presence and user satisfaction in mIM. The implications of the study findings are discussed in the paper.
Subject/ Keywords
User satisfaction; User experience; Social presence; Social influence; Richness; Mobile Instant Messaging
Further Details
http://dx.doi.org/10.1016/j.chb.2014.03.064
Publisher
Elsevier Ltd.Permalink
http://www.sciencedirect.com/science/article/pii/S0747563214001927http://62.24.102.115:8080/xmlui/handle/123456789/231