Ecotourism has traditionally been viewed as a panacea concept for developing countries to stimulate the economy, as well as, directly provide support for conservation efforts. This study examined the concept of ecotourism for a relatively sustainable, single activity within an established tourism destination of Wasini Island in Kwale County. The purpose of the study was to assess the contribution of ecotourism initiatives to the livelihoods of the local community, guided by the following objective: to assess the attitude of the local community towards ecotourism development. Descriptive survey research was adopted for the study. The target population included all ecotourism entrepreneurs, conservationists, community based organizations (CBOs), and tour operators based in Wasini Island. Systematic random sampling was used to select 320 respondents. Primary data were collected using structured questionnaires while secondary data were obtained through critical examination of public and private recorded documents related to the study. Data were analyzed using techniques which included frequencies, means, modes and percentages. Ecotourism initiatives in the study area have significantly contributed to job creation and financial empowerment to the local people. Ecotourism in the study area has contributed to the acquisition of both human (education) and physical assets owned by the local community. Environmental conservation has also been achieved through ecotourism initiatives. In the face of joblessness, residents of Wasini need to be capacitated to venture into ecotourism projects as it has the potential of improving livelihoods.