Browsing School of Informatics & Innovative Systems by Subject "Acceptance"
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Security and acceptance of web based marketing information system among microfinance banks in Nairobi region, Kenya
(HR mars, 2012)Information system (IS) acceptance has been the subject of much research in the past two decades. Researchers have concentrated their efforts on identifying the conditions or factors that could facilitate the acceptance ... -
User satisfaction and acceptance of web based marketing information system among microfinance institutions in Nairobi region, Kenya
(International Journal of Academic Research in Business and Social Sciences, 2012-09)Acceptance of web based marketing information system has remained a topic of interest for a last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged ...
