School of Informatics & Innovative Systems: Recent submissions
Now showing items 121-123 of 123
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Theory of reasoned action as an underpinning to technological innovation adoption studies
(World Journal of Computer Application and Technology, 2016)There are a number of theories and models that have been employed over the years in understanding and studying users’ technology adoption behaviors. These theories and models focus on people’s intention to engage in a ... -
Perceived usefulness, ease of use, organizational and bank support as determinants of adoption of internet banking in east Africa
(HRMARS, 2012-10)The purpose of this paper to identify the factors that influence corporate customers adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. The hypotheses are empirically evaluated by using Trade ... -
User satisfaction and acceptance of web based marketing information system among microfinance institutions in Nairobi region, Kenya
(International Journal of Academic Research in Business and Social Sciences, 2012-09)Acceptance of web based marketing information system has remained a topic of interest for a last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged ...
