Browsing Theses & Dissertations by Author "Kagwiria, Murerwa Fridah"
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Influence of Competitive Strategies on Performance of Commercial Banks
Kagwiria, Murerwa Fridah (JOOUST, 2022)The volatility nature of the business environment mandates the use of competitive strategies in order to compete. This necessitates the adoption of competitive strategies by financial institutions in order to remain ...