Browsing School of Business and Economics by Subject "Banks"

Now showing items 1-2 of 2

Implications of service quality on customer loyalty in the banking sector. A survey of banks in Homabay County, Kenya

Onditi, Arvinlucy A.; Oginda, Moses N.; Ochieng, Isaac; Oso, Willis (Centre for Promoting Ideas, USA, 2012-11)

Marketing management research has advocated for the establishment of the determinants of customer loyalty to improve customer retention and performance. However, studies on the direct relationship between these determinants ...
Relationship between customer personality, service features and customer loyalty in the banking sector: A survey of banks in Homabay County, Kenya

Onditi, Arvinlucy A. (Center for Promoting Ideas, USA, 2013-08)

Marketing management research has advocated for the establishment of the relationship between service features and customer loyalty in order to improve customer retention and organization performance. Despite consumer ...