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Implications of service quality on customer loyalty in the banking sector. A survey of banks in Homabay County, Kenya
(Centre for Promoting Ideas, USA, 2012-11)
Marketing management research has advocated for the establishment of the determinants of customer loyalty to improve customer retention and performance. However, studies on the direct relationship between these determinants ...
Relationship between customer personality, service features and customer loyalty in the banking sector: A survey of banks in Homabay County, Kenya
(Center for Promoting Ideas, USA, 2013-08)
Marketing management research has advocated for the establishment of the relationship between service features and customer loyalty in order to improve customer retention and organization performance. Despite consumer ...
Influence of Competitive Strategies on Performance of Commercial Banks
(JOOUST, 2022)
The volatility nature of the business environment mandates the use of competitive strategies in order to compete. This necessitates the adoption of competitive strategies by financial institutions in order to remain ...
A Fraud Management Framework for Mobile Financial Services within Kenya
(EPRA International Journal of Economics,Businessand Management Studies(EBMS), 2022-12)
Mobile banking offers several benefits to financial sectors, including convenience in terms of time, money and effective customer relationship management. However, illegal actions in the digital age have altered the mode ...