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Influence of service quality on performance of hotel industry in Busia town, Kenya
(International Journal of Industrial Engineering, 2017-07-08)
Over the last decade, strategy as practice has generated a substantial knowledge about different aspects, forms and implications of strategizing activities and practices. This study focused mainly on this components and ...
Implications of service quality on customer loyalty in the banking sector. A survey of banks in Homabay County, Kenya
(Centre for Promoting Ideas, USA, 2012-11)
Marketing management research has advocated for the establishment of the determinants of customer loyalty to improve customer retention and performance. However, studies on the direct relationship between these determinants ...