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Theory of reasoned action as an underpinning to technological innovation adoption studies
(World Journal of Computer Application and Technology, 2016)
There are a number of theories and models that have been employed over the years in understanding and studying users’ technology adoption behaviors. These theories and models focus on people’s intention to engage in a ...
Validation of extended theory of reasoned action to predict mobile phone money usage
(World Journal of Computer Application and Technology, 2018)
Theory of Reasoned Action (TRA), postulated by social psychologist, has been established to be relevant in guiding Information Systems studies. The theory resulted from attitude research using the Expectancy Value Models. ...