• Login
  • Help Guide
View Item 
  •   JOOUST IR Home
  • Journal Articles
  • School of Agriculture and Food Science
  • View Item
  •   JOOUST IR Home
  • Journal Articles
  • School of Agriculture and Food Science
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Positioning ecotourism destinations in Kisumu County: Cultural diversity perspective

Thumbnail
View/Open
Agong’_Positioning ecotourism destinations in Kisumu County Cultural diversity perspective.pdf (287.7Kb)
Publication Date
2014-12
Author
Achieng, David Omondi
Hayombe, Patrick O.
Agong', Stephen G.
Type
Article
Metadata
Show full item record
Abstract/Overview

Positioning of ecotourism destination is crucial to survival and success of business value chain of the cultural sites as alternative source of livelihood of the local communities in Kisumu County. This paper sought to establish significant factors to consider in branding cultural sites as ecotourism destinations for sustainable livelihood in Kisumu County and its environs. This study was anchored on Place Branding Theory and Social Exchange Theory. The study adopted descriptive embedded case design and cross-sectional survey in the three selected units of analysis methodology with both quantitative and qualitative approaches to source and analyze data. The finding established that positioning of ecotourism destinations will increase visitations in Kisumu County and create business value chain opportunities for sustainable source of livelihood.

Subject/Keywords
Positioning; Ecotourism Destinations; Kisumu county; Cultural diversity
Publisher
IOSR Journal of Computer Engineering (IOSR-JCE)
ISSN
22788727
Series
Volume 16, Issue 6, Ver. III (Nov – Dec. 2014), PP 16-26;
Permalink
www.iosrjournals.org
http://ir.jooust.ac.ke:8080/xmlui/handle/123456789/1382
Collections
  • School of Agriculture and Food Science [179]

Browse

All of JOOUST IRCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Statistics

View Usage Statistics

Contact Us

Copyright © 2023-4 Jaramogi Oginga Odinga University of Science and Technology (JOOUST)
P.O. Box 210 - 40601
Bondo – Kenya

Useful Links

  • Report a problem with the content
  • Accessibility Policy
  • Deaccession/Takedown Policy

TwitterFacebookYouTubeInstagram

  • University Policies
  • Access to Information
  • JOOUST Quality Statement