Positioning ecotourism destinations in Kisumu County: Cultural diversity perspective

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dc.contributor.author Achieng, David Omondi
dc.contributor.author Hayombe, Patrick O.
dc.contributor.author Agong', Stephen G.
dc.date.accessioned 2018-08-01T06:48:26Z
dc.date.available 2018-08-01T06:48:26Z
dc.date.issued 2014-12
dc.identifier.issn 22788727
dc.identifier.uri www.iosrjournals.org
dc.identifier.uri http://ir.jooust.ac.ke:8080/xmlui/handle/123456789/1382
dc.description.abstract Positioning of ecotourism destination is crucial to survival and success of business value chain of the cultural sites as alternative source of livelihood of the local communities in Kisumu County. This paper sought to establish significant factors to consider in branding cultural sites as ecotourism destinations for sustainable livelihood in Kisumu County and its environs. This study was anchored on Place Branding Theory and Social Exchange Theory. The study adopted descriptive embedded case design and cross-sectional survey in the three selected units of analysis methodology with both quantitative and qualitative approaches to source and analyze data. The finding established that positioning of ecotourism destinations will increase visitations in Kisumu County and create business value chain opportunities for sustainable source of livelihood. en_US
dc.language.iso en en_US
dc.publisher IOSR Journal of Computer Engineering (IOSR-JCE) en_US
dc.relation.ispartofseries Volume 16, Issue 6, Ver. III (Nov – Dec. 2014), PP 16-26;
dc.subject Positioning en_US
dc.subject Ecotourism Destinations en_US
dc.subject Kisumu county en_US
dc.subject Cultural diversity en_US
dc.title Positioning ecotourism destinations in Kisumu County: Cultural diversity perspective en_US
dc.type Article en_US

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