This study assesses the relationship between farmers’ positive, negative, and food insecurity perceptions and the likelihood of cricket farming adoption. Using data from a cross-sectional survey of 892 rural households in western Kenya, we employ a logistic regression for analysis. The model controls for several observable covariates, including age, sex, education, access to credit, livelihood source, distance to nearest market, household size, and land under cultivation. The results show that a positive perception of the benefits and ease of implementing insect farming is associated with a higher increased likelihood of adopting of cricket farming, whereas negative perception of its pecuniary and non-pecuniary costs correlated with a lower likelihood of adoption. The findings suggest that households are less likely to adopt cricket farming if they are uncertain about its benefits or perceive it as difficult to implement. Conversely, when farmers view cricket farming as beneficial and easy to implement, they are more likely to engage in the practice. These insights can inform policy interventions aiming at fostering a favorable attitude toward cricket farming by highlighting both its benefits and technical challenges, enabling farmers to make informed decisions.