Browsing School of Informatics & Innovative Systems by Author "Omoga, Charles Owuor."
Now showing items 1-1 of 1
-
Integrated e-marketing adoption model for small businesses: An institutional theory perspective.
Omoga, Charles Owuor. (JOOUST, 2019)Small sized businesses play an important role in the growth of economies all over the world, yet they appear to be slow in adopting E-marketing technology to market their products and services despite the benefits ...