• Login
  • Help Guide
View Item 
  •   JOOUST IR Home
  • Journal Articles
  • School of Informatics & Innovative Systems
  • View Item
  •   JOOUST IR Home
  • Journal Articles
  • School of Informatics & Innovative Systems
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Investigating factors affecting social presence and user satisfaction with Mobile Instant messaging

Thumbnail
View/Open
Abstract (198.6Kb)
Publication Date
2014
Author
Ogara, Solomon O.
Koh, Chang E.
Prybutok, Victor R.
Type
Article
Metadata
Show full item record
Abstract/Overview

The purpose of this study is to examine the factors that influence social presence and user satisfaction with Mobile Instant Messaging (mIM). The proposed research model integrates channel expansion, social influence, social presence and media richness theories, to explain how user experience, social influence, and medium richness influence social presence and user satisfaction with mIM. A total of 239 students from a state university in the US participated in this study. Data was collected via a web-based survey. The results suggest that user experience, social influence, and perceived richness are important drivers for social presence and user satisfaction in mIM. The implications of the study findings are discussed in the paper.

Subject/Keywords
User satisfaction; User experience; Social presence; Social influence; Richness; Isaya Onjala
Publisher
Elsevier
Permalink
http://ir.jooust.ac.ke:8080/xmlui/handle/123456789/2826
Collections
  • School of Informatics & Innovative Systems [119]

Browse

All of JOOUST IRCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Statistics

View Usage Statistics

Contact Us

Copyright © 2023-4 Jaramogi Oginga Odinga University of Science and Technology (JOOUST)
P.O. Box 210 - 40601
Bondo – Kenya

Useful Links

  • Report a problem with the content
  • Accessibility Policy
  • Deaccession/Takedown Policy

TwitterFacebookYouTubeInstagram

  • University Policies
  • Access to Information
  • JOOUST Quality Statement