Investigating factors affecting social presence and user satisfaction with Mobile Instant messaging

Show simple item record

dc.contributor.author Ogara, Solomon O.
dc.contributor.author Koh, Chang E.
dc.contributor.author Prybutok, Victor R.
dc.date.accessioned 2018-11-16T11:37:37Z
dc.date.available 2018-11-16T11:37:37Z
dc.date.issued 2014
dc.identifier.uri http://ir.jooust.ac.ke:8080/xmlui/handle/123456789/2826
dc.description.abstract The purpose of this study is to examine the factors that influence social presence and user satisfaction with Mobile Instant Messaging (mIM). The proposed research model integrates channel expansion, social influence, social presence and media richness theories, to explain how user experience, social influence, and medium richness influence social presence and user satisfaction with mIM. A total of 239 students from a state university in the US participated in this study. Data was collected via a web-based survey. The results suggest that user experience, social influence, and perceived richness are important drivers for social presence and user satisfaction in mIM. The implications of the study findings are discussed in the paper. en_US
dc.language.iso en en_US
dc.publisher Elsevier en_US
dc.subject User satisfaction en_US
dc.subject User experience en_US
dc.subject Social presence en_US
dc.subject Social influence en_US
dc.subject Richness en_US
dc.subject Isaya Onjala en_US
dc.title Investigating factors affecting social presence and user satisfaction with Mobile Instant messaging en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Advanced Search

Browse

My Account