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Small Sized Businesses and E-Marketing Adoption: Towards A Conceptual Model
(International Journal of Scientific Research Engineering & Technology (IJSRET), 2018-04)
The purpose of this study was to develop a conceptual framework for studying E-marketing adoption among small businesses in Kenya. The specific objective was to review existing information systems adoption theories and ...
E-Marketing Adoption among Small Businesses in the Hospitality Industry in Kenya: The Institution Theory Perspective
(International Journal of Advanced Research in Computer and Communication Engineering, 2018-06)
Small sized businesses play an important role in the growth of economies all over the world, yet they appear to be slow in adopting E-marketing technology to market their products and services which may lead to business ...