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User satisfaction and acceptance of web based marketing information system among microfinance institutions in Nairobi region, Kenya
(International Journal of Academic Research in Business and Social Sciences, 2012-09)
Acceptance of web based marketing information system has remained a topic of interest for a last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged ...
Investigating factors affecting social presence and user satisfaction with mobile instant messaging
(Elsevier Ltd., 2014-05-04)
The purpose of this study is to examine the factors that influence social presence and user satisfaction with Mobile Instant Messaging (mIM). The proposed research model integrates channel expansion, social influence, ...
Investigating factors affecting social presence and user satisfaction with Mobile Instant messaging
(Elsevier, 2014)
The purpose of this study is to examine the factors that influence social presence and user satisfaction with Mobile Instant Messaging (mIM). The proposed research model integrates channel expansion, social influence, ...