| dc.contributor.author | Awour, Frankline Otiende | |
| dc.contributor.author | Hayombe, Patrick Odhiambo | |
| dc.contributor.author | Ayieko, Monica Atieno | |
| dc.contributor.author | Agong', Stephen Gaya | |
| dc.date.accessioned | 2021-03-24T11:51:08Z | |
| dc.date.available | 2021-03-24T11:51:08Z | |
| dc.date.issued | 2015-10-07 | |
| dc.identifier.uri | http://ir.jooust.ac.ke:8080/xmlui/handle/123456789/8979 | |
| dc.description.abstract | This study aimed at exploring the value providers derive from experiential value co-creation according to the sixth fundamental principle of the Service Dominant Logic. We use kayaking tour guides as cases and use data collected by means of questionnaires and in-depth interviews via content analysis approach. The result indicates that that tour guides co-consume the fun co-created with tourists and derive job satisfaction from experiential value co-creation. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Business and Social Research | en_US |
| dc.subject | Experiential co-creation | en_US |
| dc.subject | Job satisfaction | en_US |
| dc.subject | Service dominant logic | en_US |
| dc.subject | Value co-consumption | en_US |
| dc.title | Experiential value co-creation: what’s the significance of the co-created value to providers? | en_US |
| dc.type | Article | en_US |
