Browsing School of Business and Economics by Title
Now showing items 94-95 of 95
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Sustainable Firm Performance through Product Differentiation Strategies; the Hidden Treasure of Customer Loyalty
(European Journal of Management and Marketing Studies, 2023)The study sort to establish the mediating effect of customer loyalty on the relationship between product differentiation strategies and the performance of selected edible oils manufacturing firms in Kenya. Using the Baron ... -
Towards improving livestock export marketing support services in the Somali context: survey findings and implications
(CGSpace, 2008)This publication presents study carried out to provide empirical information that informs the debate and decision making process towards improving livestock trade and marketing in Somalia by enabling the development of ...