Browsing School of Business and Economics by Subject "Service features"
Now showing items 1-1 of 1
-
Relationship between customer personality, service features and customer loyalty in the banking sector: A survey of banks in Homabay County, Kenya
(Center for Promoting Ideas, USA, 2013-08)Marketing management research has advocated for the establishment of the relationship between service features and customer loyalty in order to improve customer retention and organization performance. Despite consumer ...