Browsing School of Business and Economics by Subject "Service quality"
Now showing items 1-2 of 2
-
Implications of service quality on customer loyalty in the banking sector. A survey of banks in Homabay County, Kenya
(Centre for Promoting Ideas, USA, 2012-11)Marketing management research has advocated for the establishment of the determinants of customer loyalty to improve customer retention and performance. However, studies on the direct relationship between these determinants ... -
Influence of service quality on performance of hotel industry in Busia town, Kenya
(International Journal of Industrial Engineering, 2017-07-08)Over the last decade, strategy as practice has generated a substantial knowledge about different aspects, forms and implications of strategizing activities and practices. This study focused mainly on this components and ...