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Relationship between working capital management and profitability of small-size enterprises in Kisumu County, Kenya
(International Journal of Economics, Commerce and Management, 2015-11)
established by using Krejcie and Morgan’s table. Primary data was gathered by using semistructured
questionnaire administered personally by drop and pick technique. Data was
analyzed using descriptive statistics, the ...
Implications of service quality on customer loyalty in the banking sector. A survey of banks in Homabay County, Kenya
(Centre for Promoting Ideas, USA, 2012-11)
Marketing management research has advocated for the establishment of the determinants of customer loyalty to improve customer retention and performance. However, studies on the direct relationship between these determinants ...
Relationship between customer personality, service features and customer loyalty in the banking sector: A survey of banks in Homabay County, Kenya
(Center for Promoting Ideas, USA, 2013-08)
Marketing management research has advocated for the establishment of the relationship between service features and customer loyalty in order to improve customer retention and organization performance. Despite consumer ...
Influence of supplier relationship on performance of small scale enterprises in Bungoma Town, Kenya
(Center for Promoting Ideas, USA, 2017-03)
Small Scale Enterprises (SSEs) contributed 50% of jobs in Kenya in 2013. Statistics indicate that three out of five fail within the first few months of their operations. Efforts to stem these challenges have attributed ...