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The Influence of Product Strategy on Performance of Pepsi-Cola (Ea) Limited In Kenya
(International Journal of Education and Research, 2021-05)
Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage of a brand. Pepsi Cola (EA) Limited is an international food and beverage firm based in Kenya. However, despite ...
Implementation Drivers of County Integrated Strategic Plans and Growth of Small and Medium Enterprises
(International Journal of Social Sciences and Management Review, 2022-02)
Small and Medium Enterprises (SMEs) play a significant role in the development of any economic growth. Economies have increasingly employed SMEs as a framework to achieve economic performance in a more efficient manner. ...