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Sustainable Firm Performance through Product Differentiation Strategies; the Hidden Treasure of Customer Loyalty
(European Journal of Management and Marketing Studies, 2023)
The study sort to establish the mediating effect of customer loyalty on the relationship between product differentiation strategies and the performance of selected edible oils manufacturing firms in Kenya. Using the Baron ...
Effect of Regulations on Capital Requirement on Performance of Saccos in Kisii County, Kenya
(International Journal of Social Sciences and Information Technology, 2023-05)
In Kenya SASRA under Sacco Societies Act of 2008, mandated the authority to license qualifying SACCO Societies to undertake deposit-taking business, regulate and supervise the activities of qualifying SACCO Societies in ...