The purpose of this study is to explore intrinsic attributes that can be used in the classification of tourism offerings for an academic understanding of their immutable natures. Mixed approach of visitor attractions classification was used as a theoretical underpinning, group discussions for data collection and content analysis for data examination. Findings of this study indicate that every offering category has a set of immutable attributes separating it from the rest and offers a structured way of profiling offerings at a destination. The results highlight the peculiar importance of experiential consumption means and values in achieving the objective.

DOI: http://dx.doi.org/10.18533/ijbsr.v5i7.795