• Experiential value co-creation: what’s the significance of the co-created value to providers? 

      Awuor, Frankline Otiende; Hayombe, Patrick Odhiambo; Ayieko, Monica Awuor; Agong, Stephen Gaya (International Journal of Business and Social Research, 2015-10)
      This study aimed at exploring the value providers derive from experiential value co-creation according to the sixth fundamental principle of the Service Dominant Logic. We use kayaking tour guides as cases and use data ...