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User satisfaction and acceptance of web based marketing information system among microfinance institutions in Nairobi region, Kenya
(International Journal of Academic Research in Business and Social Sciences, 2012-09)
Acceptance of web based marketing information system has remained a topic of interest for a last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged ...
Perceived usefulness, ease of use, organizational and bank support as determinants of adoption of internet banking in east Africa
(HRMARS, 2012-10)
The purpose of this paper to identify the factors that influence corporate customers adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. The hypotheses are empirically evaluated by using Trade ...
Perceived importance and perfomance of information systems in Azam company- Dar es Salaam
(International Journal of Learning & Development, 2012)
It is increasingly more interesting to the Companies to understand the relationship existing between perceived importance and performance of information systems within their companies. The purpose of this paper is to explore ...
Security and acceptance of web based marketing information system among microfinance banks in Nairobi region, Kenya
(HR mars, 2012)
Information system (IS) acceptance has been the subject of much research in the past two decades. Researchers have concentrated their efforts on identifying the conditions or factors that could facilitate the acceptance ...
Determinants of adoption of internet banking by trade finance customers in East Africa
(HR mars, 2012)
It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. The purpose of this ...