Food insecurity and malnutrition resulting from the loss of livelihood remain a threat both locally and globally, as nearly 70% of people face hunger and malnutrition. The world’s population is estimated to rise to 9 billion by 2050. To accommodate the number, there is a need to increase the current food production by 70%. Consequently, the national and sectorial food policy programs must be complemented by initiatives aimed at improving household livelihoods and sustainable production of nutritionally sufficient foods. Edible insects have the potential of uplifting the nutritional and livelihood standards of people in Sub-Saharan Africa. They provide cheap and readily available nutrients with less environmental footprint. The study was carried out in Kilifi County. The area was targeted as it has high Coconut Rhinoceros Beetle (CRB) infestation in coconut plants, yet no attempts of the residents to utilize value from the beetle. The study assessed the potential of the beetle production as a mainstream enterprise by assessing residents’ knowledge on the beetle as a farm enterprise, farmers’ perception of participating in the production of the beetle as a farm enterprise, and possible constraints towards the adoption of the enterprise. The study conceptualized that the utilization of the beetle is affected by the Knowledge and perceptions and other factors, including socioeconomic and institutional factors, among other factors. The results showed that Kilifi farmers had adequate knowledge and positive perceptions that warranted their willingness to embrace the enterprise. Moreover, at 95% confidence interval, factors such as Land size (p=0.000), Religion (p=0.007), Income (p=0.050), Age (p=0.006) and Access to information (p=0.006) were likely to determine the probability of taking part in this enterprise. Factors such as inadequate knowledge and information access, Urbanization, and modernization came out as likely constraints to the adoption of the beetle production. It is recommended that for smallholder farmers of Kilifi to adopt beetle production, there is a need to review and strengthen policies that will enhance the access to and use of agricultural resources and educate farmers on the importance of agricultural innovations as a tool for food insecurity alleviation, malnutrition, and employment creation. Farmers who are bound to religious ties can farm the beetle entirely as feeds. The study recommends future studies to focus on consumer preferences to enable effective commercialization interventions in establishing novel and efficient enterprises