Determinants of adoption of internet banking by trade finance customers in East Africa

Abstract

It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. The purpose of this paper is to identify the factors that influence corporate customers’ adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. This study involved 472 Trade Finance customers. The hypotheses are empirically evaluated by using Trade Finance customers of an East African bank as the target sample. The analysis reveals that corporate users are not motivated by the same factors as private users. In order to become Internet banking customers, it is extremely important for corporate users to have a system that is easy to use and operate with full support from the bank